Our Core Values
Optima is now the leading tax resolution firm in the country. As we’ve grown, it has become more and more important to explicitly define the core values from which we develop our culture, our brand, and our business strategies. These are the ten core values that we live by:
- AIM FOR EXCELLENCE
- EARN TRUST
- LEAD OUR INDUSTRY
- EMBRACE CHANGE
- INSPIRE A POSITIVE TEAM
- BE ABLE
- STAY COOL
- TAKE RESPONSIBILITY
- BE A LIFE LEARNER
Every client. Every time. No exceptions. No excuses.
Be transparent, empathetic and communicate expectations.
Lead our industry forward with our ideas, technology and results.
Adapt quickly and seize opportunities.
Respect, recognize, contribute and have fun.
Reliable, dependable and credible.
Stay cool, calm and collected. Listen, think, and only then respond.
Take responsibility for your actions. Own them.
Set. Strive. Meet. Exceed.
Pursue knowledge, passions and personal growth.
Living by these values creates the type of environment we all desire: an environment in which we exceed the expectations of our customers and those of each other, where we don’t just highlight few outstanding cases, we put people’s mind at ease.